Module 1 - Introduction to SEO
Module 2 - Keyword Research
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Module Outline: What is Keyword Research? (1:52)
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Overview: 5 Stages of Keyword Research Phase
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What are Keywords, and why are they important? (2:12)
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Avoid these 3 Unethical Keyword SEO Practices! (3:44)
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Step-by-step Guide to Conducting Keyword Research (12:40)
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Best Practices of Keyword Research Phase (4:28)
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Quiz (6 Questions) - Test your Knowledge!
Module 3 - Onpage SEO
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What is Onpage SEO and its Biggest Factors? (2:43)
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#1 - Optimising your Title Tags (4:08)
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#2 - Optimise your Meta Descriptions (7:18)
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Bonus Download 1: List of Great Meta Titles & Descriptions
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#3 - Optimise your Image Alt Text (1:22)
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#4 - Optimise your URL Structure (4:20)
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#5 - Optimise your H1 Headers (2:38)
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#6 - Improve your Page Speed (3:11)
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#7 - Killer Content Marketing Strategy to Boost your Site's SEO (8:21)
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Quiz (7 Questions) - Test your Knowledge!
Module 4 - Offpage SEO
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Brief Overview + Key Learnings (1:35)
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10 Google Analytics Metrics You Should Track (15:26)
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Building an Internal Link Architecture (3:55)
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Internal Linking Best Practices (4:31)
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Understanding Backlinks (3:56)
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7 Proven Methods to Get Backlinks in 30 Days (2:46)
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#1 - Utilise Unlinked Website Mentions (1:32)
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#2 - The Broken Link-Building Technique (1:11)
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#3 - Guest Blogging (2:19)
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#4 - Build Links via Influencer Marketing (2:45)
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#5 - HARO service, or Help a Reporter Out (0:34)
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#6 - Roundup Posts (2:55)
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#7 - "Steal" Competitors' Backlinks (3:46)
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Other Ways to Improve OffPage SEO (4:45)
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Quiz (6 Questions) - Test your Knowledge!
Module 5 - Local SEO
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What is Local SEO, and why is it important? (2:53)
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Factors influencing Local SEO (2:48)
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How to Optimise Google My Business for Local SEO (2:58)
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Tutorial on How to Claim your Business on Google My Business (0:53)
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What Most Businesses Miss Out: Using Posts on GMB to Increase Traffic (1:30)
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Proven Technique to find Local Listings to get Linked to (3:47)
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Quiz (7 Questions) - Test your Knowledge!
Module 6 - Technical SEO
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Module Outline + Key Learnings (1:12)
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How to Create a Sitemap for your Website (1:31)
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The Maximum 3-Click Rule of Web Management (2:02)
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Add your Sitemap to Google Search Console (1:00)
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Add your Sitemap to Robots.txt (3:16)
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The Beautiful Story behind Robots.txt (1:55)
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Importance of Site Loading Speed + Factors to Improve Site Speed (3:38)
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#1 - Use a Responsive Theme (0:58)
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#2 - Compress your Images (1:34)
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#3 - Minimise HTTP Redirects (1:50)
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#4 - Minify your Site's Code (1:50)
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#5 - Keep all Aspects of your Site Updated (1:20)
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#6 - Redesign your Pop-ups to be Mobile-friendly (0:46)
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#7 - Use a Content Delivery Network (CDN) (3:52)
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#8 - Create a Mobile App (2:16)
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#9 - Adopt Accelerated Mobile Pages (AMP) (3:58)
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Implement SSL / HTTPS on your Site for FREE (4:48)
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Understanding Non-Indexable Pages for SEO (0:58)
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Quiz (10 Questions) - Test your Knowledge!
Module 7 - Bonus Materials
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Module Outline & Key Learnings (0:53)
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5 Recommended Chrome Extensions for SEO you need to know (5:36)
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6 Recommended Wordpress Extensions for SEO (9:00)
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How to Select a Good SEO Agency for your Company (9:36)
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Recommended Resources to stay updated with SEO changes (2:59)
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Bonus Download 2: Ultimate SEO Cheat Sheet
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Bonus Download 3: Exclusive SEO Checklist for Students
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Bonus Download 4: List of 48 Infographics Submission Sites
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Bonus Download 5: List of 53 websites to submit PDFs to
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Bonus Download 6: Exclusive List of General Websites to build backlinks to
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Freebie: 20-Point SEO Checklist 2020
